BEHIND THE SCENES MARKETING


Meanings/definition of the phrase behind the scenes marketing ?


B: Meaning of B in the phrase BEHIND THE SCENES MARKETING means: Backlink – these are incoming links to a website or web page. The number of backlinks is one of many indicators of a page’s popularity and importance. Search engines, like Google, use the number of backlinks to measure and determine a web page’s ranking in search results. Backlinks can provide different amounts of value to a page. If the link is from an authoritative site on a relevant topic, it will have a stronger influence on rankings. If you link to irrelevant or suspicious sites, it will only hurt your rankings and this will score your website down. Backlinks are the backbone of off-page optimization. Interlinking different websites to point to a single website and give it referential authority is how websites get crawled, pointed, and ranked. Backlinks are, in themselves, incoming hyperlinks. More high-quality backlinks = Higher search engine ranking.

E: Meaning of E in the phrase BEHIND THE SCENES MARKETING means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

H: Meaning of H in the phrase BEHIND THE SCENES MARKETING means: Header Tags – A header tag is HTML code (H1, H2, H3, etc.) that is used to format text, define a page’s organizational structure, and simplify page navigation. As an identifier, the (H1) tag on your web site works just like a chapter title in a book. The text between (H1) and (/H1) should communicate exactly what that one page is all about and should include the keyword you are focusing on for this page. If there is further information or subsections on the page, you can use (H2), (H3), all the way up to (H6) heading tags to show hierarchical organization on the page. While it is OK to have multiple (H2) to (H6) tags, be sure to only use a single (H1) on any one page of your web site. Headings (H1-H6) are pieces of HTML codes which allow readers to know about a web page.

I: Meaning of I in the phrase BEHIND THE SCENES MARKETING means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.

N: Meaning of N in the phrase BEHIND THE SCENES MARKETING means: Niche – In line with focusing on specific targeted keywords, SEO efforts have to also focus on content that is specific to a website’s industry; sticking to a niche means exactly this—giving focus on a specific industry in any form of content. Niche is used to specify the category or a subset of market-related to your products/services.

D: Meaning of D in the phrase BEHIND THE SCENES MARKETING means: Data Highlighter – Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse.

T: Meaning of T in the phrase BEHIND THE SCENES MARKETING means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.

H: Meaning of H in the phrase BEHIND THE SCENES MARKETING means: Header Tags – A header tag is HTML code (H1, H2, H3, etc.) that is used to format text, define a page’s organizational structure, and simplify page navigation. As an identifier, the (H1) tag on your web site works just like a chapter title in a book. The text between (H1) and (/H1) should communicate exactly what that one page is all about and should include the keyword you are focusing on for this page. If there is further information or subsections on the page, you can use (H2), (H3), all the way up to (H6) heading tags to show hierarchical organization on the page. While it is OK to have multiple (H2) to (H6) tags, be sure to only use a single (H1) on any one page of your web site. Headings (H1-H6) are pieces of HTML codes which allow readers to know about a web page.

E: Meaning of E in the phrase BEHIND THE SCENES MARKETING means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

S: Meaning of S in the phrase BEHIND THE SCENES MARKETING means: Sandbox – There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behaviour of the sandbox is not universally accepted among SEOs.


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Home - Behind the Scenes

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Students gain behind-the-scenes experience on set of Lif…

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Series 4/Behind the Scenes - Thomas the Tank Engine Wikia

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