CONTENT MARKETING AUDIT


Meanings/definition of the phrase content marketing audit ?


C: Meaning of C in the phrase CONTENT MARKETING AUDIT means: Canonical Issues – (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

O: Meaning of O in the phrase CONTENT MARKETING AUDIT means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

N: Meaning of N in the phrase CONTENT MARKETING AUDIT means: Niche – In line with focusing on specific targeted keywords, SEO efforts have to also focus on content that is specific to a website’s industry; sticking to a niche means exactly this—giving focus on a specific industry in any form of content. Niche is used to specify the category or a subset of market-related to your products/services.

T: Meaning of T in the phrase CONTENT MARKETING AUDIT means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.

E: Meaning of E in the phrase CONTENT MARKETING AUDIT means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

N: Meaning of N in the phrase CONTENT MARKETING AUDIT means: Niche – In line with focusing on specific targeted keywords, SEO efforts have to also focus on content that is specific to a website’s industry; sticking to a niche means exactly this—giving focus on a specific industry in any form of content. Niche is used to specify the category or a subset of market-related to your products/services.

T: Meaning of T in the phrase CONTENT MARKETING AUDIT means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.

M: Meaning of M in the phrase CONTENT MARKETING AUDIT means: Meta Description – These are descriptive snippets that show up in your Google search results for each page of your website as a sort of introduction on what to expect about your webpage. Meta description, an attribute of Meta tags, is a concise explanation of the content of a web page. Meta descriptions are seen in search results as a part of search snippets.

A: Meaning of A in the phrase CONTENT MARKETING AUDIT means: Ahrefs is a multinational team with roots from Ukraine and headquarters in Singapore. We are truly a lean start-up company. We value making meaningful and easy-to-use products. We shift things fast to better deliver our customers with what matters most to them, and to keep us ahead of the game with the manifesto “First do it, then do it right, then do it better”.

R: Meaning of R in the phrase CONTENT MARKETING AUDIT means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.


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