CREATIVE STRATEGIES IN ADVERTISING


Meanings/definition of the phrase creative strategies in advertising ?


C: Meaning of C in the phrase CREATIVE STRATEGIES IN ADVERTISING means: Canonical Issues – (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

R: Meaning of R in the phrase CREATIVE STRATEGIES IN ADVERTISING means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

E: Meaning of E in the phrase CREATIVE STRATEGIES IN ADVERTISING means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

A: Meaning of A in the phrase CREATIVE STRATEGIES IN ADVERTISING means: Ahrefs is a multinational team with roots from Ukraine and headquarters in Singapore. We are truly a lean start-up company. We value making meaningful and easy-to-use products. We shift things fast to better deliver our customers with what matters most to them, and to keep us ahead of the game with the manifesto “First do it, then do it right, then do it better”.

T: Meaning of T in the phrase CREATIVE STRATEGIES IN ADVERTISING means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.

I: Meaning of I in the phrase CREATIVE STRATEGIES IN ADVERTISING means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.

V: Meaning of V in the phrase CREATIVE STRATEGIES IN ADVERTISING means: Viral Marketing – Viral marketing refers to marketing techniques that use social networks to increase brand awareness or to achieve other objectives via video clips, interactive games, advergames, ebooks, brandable software, images, or text messages. For example, Doritos is a perfect example of how to run a viral campaign. In the past, among other things, they have called upon brand fans to produce their own commercials. The winner’s entry was aired during the Super Bowl XLIX between the Pittsburgh Steelers and Arizona Cardinals. This photo was taken in downtown Sao Paulo, Brazil where a viral marketing campaign suspended a giant bag of Doritos (3 meters tall and 132 kg in weight) and simply asked its target audience to guess the number of chips in the bag on the Doritos website. The most explosive method to promote a brand. It encourages an individual to pass a message to an enormous amount of people.

E: Meaning of E in the phrase CREATIVE STRATEGIES IN ADVERTISING means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

S: Meaning of S in the phrase CREATIVE STRATEGIES IN ADVERTISING means: Sandbox – There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behaviour of the sandbox is not universally accepted among SEOs.

T: Meaning of T in the phrase CREATIVE STRATEGIES IN ADVERTISING means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.


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