ECOMMERCE CONVERSION RATE OPTIMIZATION


Meanings/definition of the phrase ecommerce conversion rate optimization ?


E: Meaning of E in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

C: Meaning of C in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: Canonical Issues – (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

O: Meaning of O in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

M: Meaning of M in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: Meta Description – These are descriptive snippets that show up in your Google search results for each page of your website as a sort of introduction on what to expect about your webpage. Meta description, an attribute of Meta tags, is a concise explanation of the content of a web page. Meta descriptions are seen in search results as a part of search snippets.

M: Meaning of M in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: Meta Description – These are descriptive snippets that show up in your Google search results for each page of your website as a sort of introduction on what to expect about your webpage. Meta description, an attribute of Meta tags, is a concise explanation of the content of a web page. Meta descriptions are seen in search results as a part of search snippets.

E: Meaning of E in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

R: Meaning of R in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

C: Meaning of C in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: Canonical Issues – (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

E: Meaning of E in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

C: Meaning of C in the phrase ECOMMERCE CONVERSION RATE OPTIMIZATION means: Canonical Issues – (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.


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