HOW DO MARKETERS USE DATA TO EVALUATE RESULTS?


Meanings/definition of the phrase how do marketers use data to evaluate results? ?


H: Meaning of H in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: Header Tags – A header tag is HTML code (H1, H2, H3, etc.) that is used to format text, define a page’s organizational structure, and simplify page navigation. As an identifier, the (H1) tag on your web site works just like a chapter title in a book. The text between (H1) and (/H1) should communicate exactly what that one page is all about and should include the keyword you are focusing on for this page. If there is further information or subsections on the page, you can use (H2), (H3), all the way up to (H6) heading tags to show hierarchical organization on the page. While it is OK to have multiple (H2) to (H6) tags, be sure to only use a single (H1) on any one page of your web site. Headings (H1-H6) are pieces of HTML codes which allow readers to know about a web page.

O: Meaning of O in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

W: Meaning of W in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: White Hat SEO – It’s the exact opposite of black hat, but more so, it’s the only way that SEO should be done: through honest means that focus on producing content that is relevant and creating web pages that have necessary elements and rich in substance. SEO practices which improve a website’s position in SERPs while staying within search engines’ terms of service.

D: Meaning of D in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: Data Highlighter – Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse.

O: Meaning of O in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

M: Meaning of M in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: Meta Description – These are descriptive snippets that show up in your Google search results for each page of your website as a sort of introduction on what to expect about your webpage. Meta description, an attribute of Meta tags, is a concise explanation of the content of a web page. Meta descriptions are seen in search results as a part of search snippets.

A: Meaning of A in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: Ahrefs is a multinational team with roots from Ukraine and headquarters in Singapore. We are truly a lean start-up company. We value making meaningful and easy-to-use products. We shift things fast to better deliver our customers with what matters most to them, and to keep us ahead of the game with the manifesto “First do it, then do it right, then do it better”.

R: Meaning of R in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

K: Meaning of K in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: Keywords – These are the word strings that users input into search engines. These are either short tail (very general searches like “pizza delivery”) or long tail (more specific queries like “pizza delivery in Swindon”). Keywords are one of the most basic elements of SEO. Keywords are single words that a search engine user types into the search box to try to find what they’re looking for. Key phrases are the same as keywords except for the fact that they consist of two or more words. The most critical part of an SEO project is finding the right keywords. If you pick the wrong keywords, you’ll spend months working only to find that there is nobody who wants to buy your product. Search engine optimization is a popularity contest for keywords and this is a popularity contest you want to win. A word/phrase that a user types in the search engine is a keyword.

E: Meaning of E in the phrase HOW DO MARKETERS USE DATA TO EVALUATE RESULTS? means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.


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