HOW TO BE GREAT AT SOCIAL MEDIA


Meanings/definition of the phrase how to be great at social media ?


H: Meaning of H in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: Header Tags – A header tag is HTML code (H1, H2, H3, etc.) that is used to format text, define a page’s organizational structure, and simplify page navigation. As an identifier, the (H1) tag on your web site works just like a chapter title in a book. The text between (H1) and (/H1) should communicate exactly what that one page is all about and should include the keyword you are focusing on for this page. If there is further information or subsections on the page, you can use (H2), (H3), all the way up to (H6) heading tags to show hierarchical organization on the page. While it is OK to have multiple (H2) to (H6) tags, be sure to only use a single (H1) on any one page of your web site. Headings (H1-H6) are pieces of HTML codes which allow readers to know about a web page.

O: Meaning of O in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

W: Meaning of W in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: White Hat SEO – It’s the exact opposite of black hat, but more so, it’s the only way that SEO should be done: through honest means that focus on producing content that is relevant and creating web pages that have necessary elements and rich in substance. SEO practices which improve a website’s position in SERPs while staying within search engines’ terms of service.

T: Meaning of T in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.

O: Meaning of O in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

B: Meaning of B in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: Backlink – these are incoming links to a website or web page. The number of backlinks is one of many indicators of a page’s popularity and importance. Search engines, like Google, use the number of backlinks to measure and determine a web page’s ranking in search results. Backlinks can provide different amounts of value to a page. If the link is from an authoritative site on a relevant topic, it will have a stronger influence on rankings. If you link to irrelevant or suspicious sites, it will only hurt your rankings and this will score your website down. Backlinks are the backbone of off-page optimization. Interlinking different websites to point to a single website and give it referential authority is how websites get crawled, pointed, and ranked. Backlinks are, in themselves, incoming hyperlinks. More high-quality backlinks = Higher search engine ranking.

E: Meaning of E in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

G: Meaning of G in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: Gateway Page – Gateway/doorway pages are designed for search engines to perform well for particular keywords. A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.

R: Meaning of R in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

E: Meaning of E in the phrase HOW TO BE GREAT AT SOCIAL MEDIA means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.


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