JOB DESCRIPTION DIGITAL MARKETING


Meanings/definition of the phrase job description digital marketing ?


J: Meaning of J in the phrase JOB DESCRIPTION DIGITAL MARKETING means: Javascript – dynamic programming language used to create such actions as forms and calculations on your website. JavaScript used to be a big problem in SEO in that it seemed like JS-developed websites are hard to optimize or get crawled by search engines. But that’s behind us now; most websites, regardless of the language used for development, can now be optimized. Javascript is an object-oriented scripting language used to in dynamic applications on websites and user interfaces, such as Flash graphics. The SEO urban legend warns you not to use javascript on your site. And this legend was once true, as search engines were once not able to crawl javascript. But javascript can now be crawled when coded in a certain way. But most people don’t use it correctly and send the search engine spiders scampering off in a frenzy, without indexing some of your sites. So, avoid javascript for navigational purposes on your site. JS is a scripting language, that’s used to add dynamic features if embedded in HTML.

O: Meaning of O in the phrase JOB DESCRIPTION DIGITAL MARKETING means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

B: Meaning of B in the phrase JOB DESCRIPTION DIGITAL MARKETING means: Backlink – these are incoming links to a website or web page. The number of backlinks is one of many indicators of a page’s popularity and importance. Search engines, like Google, use the number of backlinks to measure and determine a web page’s ranking in search results. Backlinks can provide different amounts of value to a page. If the link is from an authoritative site on a relevant topic, it will have a stronger influence on rankings. If you link to irrelevant or suspicious sites, it will only hurt your rankings and this will score your website down. Backlinks are the backbone of off-page optimization. Interlinking different websites to point to a single website and give it referential authority is how websites get crawled, pointed, and ranked. Backlinks are, in themselves, incoming hyperlinks. More high-quality backlinks = Higher search engine ranking.

D: Meaning of D in the phrase JOB DESCRIPTION DIGITAL MARKETING means: Data Highlighter – Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse.

E: Meaning of E in the phrase JOB DESCRIPTION DIGITAL MARKETING means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

S: Meaning of S in the phrase JOB DESCRIPTION DIGITAL MARKETING means: Sandbox – There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behaviour of the sandbox is not universally accepted among SEOs.

C: Meaning of C in the phrase JOB DESCRIPTION DIGITAL MARKETING means: Canonical Issues – (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

R: Meaning of R in the phrase JOB DESCRIPTION DIGITAL MARKETING means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

I: Meaning of I in the phrase JOB DESCRIPTION DIGITAL MARKETING means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.

P: Meaning of P in the phrase JOB DESCRIPTION DIGITAL MARKETING means: Page Rank – Page Rank is specifically a function of Google; it’s sort of their scoring system in determining how a website fares. This is considering all the categorical filtering it goes through as web pages are crawled and indexed. PageRank, a link analysis algorithm, is a measure of a web page’s popularity in terms of the number of links directing to that page from other websites.


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