KEYWORD BID OPTIMIZATION


Meanings/definition of the phrase keyword bid optimization ?


K: Meaning of K in the phrase KEYWORD BID OPTIMIZATION means: Keywords – These are the word strings that users input into search engines. These are either short tail (very general searches like “pizza delivery”) or long tail (more specific queries like “pizza delivery in Swindon”). Keywords are one of the most basic elements of SEO. Keywords are single words that a search engine user types into the search box to try to find what they’re looking for. Key phrases are the same as keywords except for the fact that they consist of two or more words. The most critical part of an SEO project is finding the right keywords. If you pick the wrong keywords, you’ll spend months working only to find that there is nobody who wants to buy your product. Search engine optimization is a popularity contest for keywords and this is a popularity contest you want to win. A word/phrase that a user types in the search engine is a keyword.

E: Meaning of E in the phrase KEYWORD BID OPTIMIZATION means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

Y: Meaning of Y in the phrase KEYWORD BID OPTIMIZATION means: Yahoo – Yahoo is still one of the best web directories on the internet. They recently struck a deal with Twitter so that you can follow your Twitter feed on Yahoo’s interface while you are logged into your Yahoo! email account. Be sure to submit your website to Yahoo’s directory for SEO best practices, as Google is not the only search engine people use. Also, it has one of the biggest directories, i.e. Yahoo directory, to submit your business there.

W: Meaning of W in the phrase KEYWORD BID OPTIMIZATION means: White Hat SEO – It’s the exact opposite of black hat, but more so, it’s the only way that SEO should be done: through honest means that focus on producing content that is relevant and creating web pages that have necessary elements and rich in substance. SEO practices which improve a website’s position in SERPs while staying within search engines’ terms of service.

O: Meaning of O in the phrase KEYWORD BID OPTIMIZATION means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

R: Meaning of R in the phrase KEYWORD BID OPTIMIZATION means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

D: Meaning of D in the phrase KEYWORD BID OPTIMIZATION means: Data Highlighter – Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse.

B: Meaning of B in the phrase KEYWORD BID OPTIMIZATION means: Backlink – these are incoming links to a website or web page. The number of backlinks is one of many indicators of a page’s popularity and importance. Search engines, like Google, use the number of backlinks to measure and determine a web page’s ranking in search results. Backlinks can provide different amounts of value to a page. If the link is from an authoritative site on a relevant topic, it will have a stronger influence on rankings. If you link to irrelevant or suspicious sites, it will only hurt your rankings and this will score your website down. Backlinks are the backbone of off-page optimization. Interlinking different websites to point to a single website and give it referential authority is how websites get crawled, pointed, and ranked. Backlinks are, in themselves, incoming hyperlinks. More high-quality backlinks = Higher search engine ranking.

I: Meaning of I in the phrase KEYWORD BID OPTIMIZATION means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.

D: Meaning of D in the phrase KEYWORD BID OPTIMIZATION means: Data Highlighter – Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse.


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Change your keyword bids - Google Ads Help

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Estimate your results with bid, budget and target simulators - …

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About similar keywords in a Google Ads account - Google …

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Pay-per-click - Wikipedia

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From: optimizely.com
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