KPIS FOR AWARENESS CAMPAIGNS


Meanings/definition of the phrase kpis for awareness campaigns ?


K: Meaning of K in the phrase KPIS FOR AWARENESS CAMPAIGNS means: Keywords – These are the word strings that users input into search engines. These are either short tail (very general searches like “pizza delivery”) or long tail (more specific queries like “pizza delivery in Swindon”). Keywords are one of the most basic elements of SEO. Keywords are single words that a search engine user types into the search box to try to find what they’re looking for. Key phrases are the same as keywords except for the fact that they consist of two or more words. The most critical part of an SEO project is finding the right keywords. If you pick the wrong keywords, you’ll spend months working only to find that there is nobody who wants to buy your product. Search engine optimization is a popularity contest for keywords and this is a popularity contest you want to win. A word/phrase that a user types in the search engine is a keyword.

P: Meaning of P in the phrase KPIS FOR AWARENESS CAMPAIGNS means: Page Rank – Page Rank is specifically a function of Google; it’s sort of their scoring system in determining how a website fares. This is considering all the categorical filtering it goes through as web pages are crawled and indexed. PageRank, a link analysis algorithm, is a measure of a web page’s popularity in terms of the number of links directing to that page from other websites.

I: Meaning of I in the phrase KPIS FOR AWARENESS CAMPAIGNS means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.

S: Meaning of S in the phrase KPIS FOR AWARENESS CAMPAIGNS means: Sandbox – There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behaviour of the sandbox is not universally accepted among SEOs.

F: Meaning of F in the phrase KPIS FOR AWARENESS CAMPAIGNS means: Follow Tag – Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result. Also known as DoFollow Tags.

O: Meaning of O in the phrase KPIS FOR AWARENESS CAMPAIGNS means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

R: Meaning of R in the phrase KPIS FOR AWARENESS CAMPAIGNS means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

A: Meaning of A in the phrase KPIS FOR AWARENESS CAMPAIGNS means: Ahrefs is a multinational team with roots from Ukraine and headquarters in Singapore. We are truly a lean start-up company. We value making meaningful and easy-to-use products. We shift things fast to better deliver our customers with what matters most to them, and to keep us ahead of the game with the manifesto “First do it, then do it right, then do it better”.

W: Meaning of W in the phrase KPIS FOR AWARENESS CAMPAIGNS means: White Hat SEO – It’s the exact opposite of black hat, but more so, it’s the only way that SEO should be done: through honest means that focus on producing content that is relevant and creating web pages that have necessary elements and rich in substance. SEO practices which improve a website’s position in SERPs while staying within search engines’ terms of service.

A: Meaning of A in the phrase KPIS FOR AWARENESS CAMPAIGNS means: Ahrefs is a multinational team with roots from Ukraine and headquarters in Singapore. We are truly a lean start-up company. We value making meaningful and easy-to-use products. We shift things fast to better deliver our customers with what matters most to them, and to keep us ahead of the game with the manifesto “First do it, then do it right, then do it better”.


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