OPTIMIZE KEYWORDS


Meanings/definition of the phrase optimize keywords ?


O: Meaning of O in the phrase OPTIMIZE KEYWORDS means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

P: Meaning of P in the phrase OPTIMIZE KEYWORDS means: Page Rank – Page Rank is specifically a function of Google; it’s sort of their scoring system in determining how a website fares. This is considering all the categorical filtering it goes through as web pages are crawled and indexed. PageRank, a link analysis algorithm, is a measure of a web page’s popularity in terms of the number of links directing to that page from other websites.

T: Meaning of T in the phrase OPTIMIZE KEYWORDS means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.

I: Meaning of I in the phrase OPTIMIZE KEYWORDS means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.

M: Meaning of M in the phrase OPTIMIZE KEYWORDS means: Meta Description – These are descriptive snippets that show up in your Google search results for each page of your website as a sort of introduction on what to expect about your webpage. Meta description, an attribute of Meta tags, is a concise explanation of the content of a web page. Meta descriptions are seen in search results as a part of search snippets.

I: Meaning of I in the phrase OPTIMIZE KEYWORDS means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.

Z: Meaning of Z in the phrase OPTIMIZE KEYWORDS means: Zombie Content – It’s as ghoulish as it sounds. Only a little ways from duplicating content, turning a piece of content into a zombie means rehashing the information again and again without better-added value (maybe not even looking at the issue from a different perspective).

E: Meaning of E in the phrase OPTIMIZE KEYWORDS means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

K: Meaning of K in the phrase OPTIMIZE KEYWORDS means: Keywords – These are the word strings that users input into search engines. These are either short tail (very general searches like “pizza delivery”) or long tail (more specific queries like “pizza delivery in Swindon”). Keywords are one of the most basic elements of SEO. Keywords are single words that a search engine user types into the search box to try to find what they’re looking for. Key phrases are the same as keywords except for the fact that they consist of two or more words. The most critical part of an SEO project is finding the right keywords. If you pick the wrong keywords, you’ll spend months working only to find that there is nobody who wants to buy your product. Search engine optimization is a popularity contest for keywords and this is a popularity contest you want to win. A word/phrase that a user types in the search engine is a keyword.

E: Meaning of E in the phrase OPTIMIZE KEYWORDS means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.


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