OUTBOUND CONTENT MARKETING


Meanings/definition of the phrase outbound content marketing ?


O: Meaning of O in the phrase OUTBOUND CONTENT MARKETING means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

U: Meaning of U in the phrase OUTBOUND CONTENT MARKETING means: Unethical SEO – This is otherwise known as black hat SEO. It’s any SEO effort that focuses more on getting around the search engine’s protocols to get high rankings. Black hat SEO uses unnatural, deceptive, and non-end-user-friendly means.

T: Meaning of T in the phrase OUTBOUND CONTENT MARKETING means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.

B: Meaning of B in the phrase OUTBOUND CONTENT MARKETING means: Backlink – these are incoming links to a website or web page. The number of backlinks is one of many indicators of a page’s popularity and importance. Search engines, like Google, use the number of backlinks to measure and determine a web page’s ranking in search results. Backlinks can provide different amounts of value to a page. If the link is from an authoritative site on a relevant topic, it will have a stronger influence on rankings. If you link to irrelevant or suspicious sites, it will only hurt your rankings and this will score your website down. Backlinks are the backbone of off-page optimization. Interlinking different websites to point to a single website and give it referential authority is how websites get crawled, pointed, and ranked. Backlinks are, in themselves, incoming hyperlinks. More high-quality backlinks = Higher search engine ranking.

O: Meaning of O in the phrase OUTBOUND CONTENT MARKETING means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

U: Meaning of U in the phrase OUTBOUND CONTENT MARKETING means: Unethical SEO – This is otherwise known as black hat SEO. It’s any SEO effort that focuses more on getting around the search engine’s protocols to get high rankings. Black hat SEO uses unnatural, deceptive, and non-end-user-friendly means.

N: Meaning of N in the phrase OUTBOUND CONTENT MARKETING means: Niche – In line with focusing on specific targeted keywords, SEO efforts have to also focus on content that is specific to a website’s industry; sticking to a niche means exactly this—giving focus on a specific industry in any form of content. Niche is used to specify the category or a subset of market-related to your products/services.

D: Meaning of D in the phrase OUTBOUND CONTENT MARKETING means: Data Highlighter – Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse.

C: Meaning of C in the phrase OUTBOUND CONTENT MARKETING means: Canonical Issues – (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

O: Meaning of O in the phrase OUTBOUND CONTENT MARKETING means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.


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