SEARCH ENGINE MANAGER


Meanings/definition of the phrase search engine manager ?


S: Meaning of S in the phrase SEARCH ENGINE MANAGER means: Sandbox – There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behaviour of the sandbox is not universally accepted among SEOs.

E: Meaning of E in the phrase SEARCH ENGINE MANAGER means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

A: Meaning of A in the phrase SEARCH ENGINE MANAGER means: Ahrefs is a multinational team with roots from Ukraine and headquarters in Singapore. We are truly a lean start-up company. We value making meaningful and easy-to-use products. We shift things fast to better deliver our customers with what matters most to them, and to keep us ahead of the game with the manifesto “First do it, then do it right, then do it better”.

R: Meaning of R in the phrase SEARCH ENGINE MANAGER means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

C: Meaning of C in the phrase SEARCH ENGINE MANAGER means: Canonical Issues – (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.

H: Meaning of H in the phrase SEARCH ENGINE MANAGER means: Header Tags – A header tag is HTML code (H1, H2, H3, etc.) that is used to format text, define a page’s organizational structure, and simplify page navigation. As an identifier, the (H1) tag on your web site works just like a chapter title in a book. The text between (H1) and (/H1) should communicate exactly what that one page is all about and should include the keyword you are focusing on for this page. If there is further information or subsections on the page, you can use (H2), (H3), all the way up to (H6) heading tags to show hierarchical organization on the page. While it is OK to have multiple (H2) to (H6) tags, be sure to only use a single (H1) on any one page of your web site. Headings (H1-H6) are pieces of HTML codes which allow readers to know about a web page.

E: Meaning of E in the phrase SEARCH ENGINE MANAGER means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

N: Meaning of N in the phrase SEARCH ENGINE MANAGER means: Niche – In line with focusing on specific targeted keywords, SEO efforts have to also focus on content that is specific to a website’s industry; sticking to a niche means exactly this—giving focus on a specific industry in any form of content. Niche is used to specify the category or a subset of market-related to your products/services.

G: Meaning of G in the phrase SEARCH ENGINE MANAGER means: Gateway Page – Gateway/doorway pages are designed for search engines to perform well for particular keywords. A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.

I: Meaning of I in the phrase SEARCH ENGINE MANAGER means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.


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