SKILLS A MARKETING PERSON SHOULD HAVE


Meanings/definition of the phrase skills a marketing person should have ?


S: Meaning of S in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Sandbox – There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behaviour of the sandbox is not universally accepted among SEOs.

K: Meaning of K in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Keywords – These are the word strings that users input into search engines. These are either short tail (very general searches like “pizza delivery”) or long tail (more specific queries like “pizza delivery in Swindon”). Keywords are one of the most basic elements of SEO. Keywords are single words that a search engine user types into the search box to try to find what they’re looking for. Key phrases are the same as keywords except for the fact that they consist of two or more words. The most critical part of an SEO project is finding the right keywords. If you pick the wrong keywords, you’ll spend months working only to find that there is nobody who wants to buy your product. Search engine optimization is a popularity contest for keywords and this is a popularity contest you want to win. A word/phrase that a user types in the search engine is a keyword.

I: Meaning of I in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.

L: Meaning of L in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Latent Semantic Indexing – (LSI) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck”.

L: Meaning of L in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Latent Semantic Indexing – (LSI) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck”.

S: Meaning of S in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Sandbox – There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behaviour of the sandbox is not universally accepted among SEOs.

A: Meaning of A in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Ahrefs is a multinational team with roots from Ukraine and headquarters in Singapore. We are truly a lean start-up company. We value making meaningful and easy-to-use products. We shift things fast to better deliver our customers with what matters most to them, and to keep us ahead of the game with the manifesto “First do it, then do it right, then do it better”.

M: Meaning of M in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Meta Description – These are descriptive snippets that show up in your Google search results for each page of your website as a sort of introduction on what to expect about your webpage. Meta description, an attribute of Meta tags, is a concise explanation of the content of a web page. Meta descriptions are seen in search results as a part of search snippets.

A: Meaning of A in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Ahrefs is a multinational team with roots from Ukraine and headquarters in Singapore. We are truly a lean start-up company. We value making meaningful and easy-to-use products. We shift things fast to better deliver our customers with what matters most to them, and to keep us ahead of the game with the manifesto “First do it, then do it right, then do it better”.

R: Meaning of R in the phrase SKILLS A MARKETING PERSON SHOULD HAVE means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.


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