STORYTELLING AS A MARKETING STRATEGY


Meanings/definition of the phrase storytelling as a marketing strategy ?


S: Meaning of S in the phrase STORYTELLING AS A MARKETING STRATEGY means: Sandbox – There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behaviour of the sandbox is not universally accepted among SEOs.

T: Meaning of T in the phrase STORYTELLING AS A MARKETING STRATEGY means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.

O: Meaning of O in the phrase STORYTELLING AS A MARKETING STRATEGY means: On-Page SEO – You may hear this phrase mentioned quite often in relation to off-page SEO. So let’s distinguish between the two. On-page SEO refers to the text and content on your website pages. This includes editing your page and content with keywords so that the search engines can rank your page well and funnel traffic your way. Off-page SEO refers to the text and backlinks from other website pages to your website pages. This is nearly impossible to completely control as you can’t factor in every single site that is linking to your content via their blog and website.

R: Meaning of R in the phrase STORYTELLING AS A MARKETING STRATEGY means: Robots.txt – Search engines such as Google have web robots, or programs, crawling the internet to index web content. A robots.txt file restricts access to your site by search engine robots that crawl the web. You need a robots.txt file only if your site includes content that you don’t want search engines to index, i.e. admin pages, sensitive information, etc. You do not want to restrict access to your entire site, otherwise, you will be invisible to all search engine rankings. In order to use a robots.txt file, you’ll need to have access to the root of your domain. Check out this great Google Webmaster Central resource for more information. Robots.txt file is used to tell search engine spiders that which web page of your website should be crawled and which should not be crawled.

Y: Meaning of Y in the phrase STORYTELLING AS A MARKETING STRATEGY means: Yahoo – Yahoo is still one of the best web directories on the internet. They recently struck a deal with Twitter so that you can follow your Twitter feed on Yahoo’s interface while you are logged into your Yahoo! email account. Be sure to submit your website to Yahoo’s directory for SEO best practices, as Google is not the only search engine people use. Also, it has one of the biggest directories, i.e. Yahoo directory, to submit your business there.

T: Meaning of T in the phrase STORYTELLING AS A MARKETING STRATEGY means: Technical SEO – Search engines’ ranking algorithms are complex, evaluating hundreds of website factors when determining which keywords should rank for search queries. Technical SEO optimization tackles on-site issues that stop search engine spiders from crawling your website and potentially favouring your website.

E: Meaning of E in the phrase STORYTELLING AS A MARKETING STRATEGY means: EAT – a metric Google is focusing on to help judge page quality. E-A-T is the shorthand Google uses in its Search Quality Evaluator Guidelines and it stands for ‘Expertise, Authority and Trust‘. For those who don’t know, the guidelines are what the people who manually review pages for Google use.

L: Meaning of L in the phrase STORYTELLING AS A MARKETING STRATEGY means: Latent Semantic Indexing – (LSI) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck”.

L: Meaning of L in the phrase STORYTELLING AS A MARKETING STRATEGY means: Latent Semantic Indexing – (LSI) This mouthful just means that the search engines index commonly associated groups of words in a document. SEOs refer to these same groups of words as “Long Tail Searches”. The majority of searches consist of three or more words strung together. See also “long tail”. The significance is that it might be almost impossible to rank well for “mortgage”, but fairly easy to rank for “second mortgage to finance monster truck”.

I: Meaning of I in the phrase STORYTELLING AS A MARKETING STRATEGY means: Indexation – in order for your webpage or website to rank it first needs to be crawled by the Search Engines and then appropriately indexed. Search Console breaks this down into pages and images. The process by which search engines jot done a website and every other webpage outside of it that refers to it using backlinks.


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